Guide For Acquiring New Customers Using Lead Generation On Facebook

Guide For Acquiring New Customers Using Lead Generation On Facebook


Guide for acquiring new customers using lead generation on Facebook: Recently, John asked me how he could acquire new customers using lead generation on Facebook. In response to that, we've decided to prepare this post. So, looking for the the complete guidelines for acquiring new customers using lead generation on Facebook? If yes, then continue reading...

Okay, when a potential customer is interested in your company, you want to make it as easy as possible for them to both get more information about your business and give you more information about themselves.

Read also: Guides for Advanced Advertisers on Facebook | Acquiring New Customers for Your Mobile App

Once a potential customer shares information with you, you've made an acquisition, which allows you to better understand their purchase intent and interests. An acquisition may come in the form of a person subscribing to your newsletter or business, filling out a lead form, downloading a brochure and more. 
Guide For Acquiring New Customers Using Lead Generation On Facebook
Acquisitions are an important part of finding likely customers. Once you know who your potential customers are, you can build a relationship with them that helps push them toward your end business goal (ex, getting them to make a purchase). 

In this guide, we'll show you how to collect leads for your business. Lead ads let people show their interest in a product or service by giving them the opportunity to share information with you so that you can provide more information about things they might be interested in. 

Now that you know about acquisitions, let's look at some ways to help you set up your ad campaigns to find new customers.

How to acquire leads using the Lead Generation objective on Facebook. 
Advertisers can use the Lead Generation objective as one entry point to get people to take an action that signals their interest in making a transaction, such as a purchase on your website. Lead Generation is the only ad objective on Facebook that allows you to add contact forms to your ads. Within these contact forms, you can request names, email addresses or other relevant contact information from people who click on your ad. 

Facebook lead ads can be used to collect sign-ups for newsletters, price estimates, follow-up calls and business information. Lead Generation is the recommended ad objective to use if you want to acquire new leads and potential customers for your business. 

Note: There are several requirements for using lead ads, including a privacy policy. If you aren't able to meet these requirements, we recommend choosing one of the options below. Always remember that any leads you collect while using the Lead Generation objective on Facebook can't be shared or sold to other parties.

The reason the sharing of leads is prohibited is so that people submitting their information on your lead form know who is receiving it. For more information on Facebook policies, see the Lead Ads Terms via this link https://web.facebook.com/business/url/